digitalmaria.com

ROI & ROAS Forecast Tool

Expected ROI & ROAS Forecast Tool

Estimate clicks, conversions, revenue, gross profit, net profit, ROAS, ROI and break-even point using your ad spend, CPC, conversion rate, average order value, margin and fixed marketing cost.

Average ROAS Forecast 4.0x

Estimated average return on ad spend.

Average / Good / Excellent Forecast

Scenario Ladder
Average 4.0x
Revenue₹4,00,000
ROI50%
Net Profit₹60,000
Good +3% 7.0x
Revenue₹7,00,000
ROI163%
Net Profit₹1,95,000
Excellent +6% 10.0x
Revenue₹10,00,000
ROI275%
Net Profit₹3,30,000

Profit Engine Summary

Avg Scenario
Estimated Clicks 4,000 Ad spend divided by CPC.
Conversions 160 Clicks × conversion rate.
Gross Profit ₹1,80,000 Revenue × gross margin.
Total Cost ₹1,20,000 Ad spend + fixed cost.
Break-Even ROAS Needed 2.67x

Minimum ROAS needed to cover ad spend and fixed marketing cost after margin.

  • Break-even Revenue₹2,66,667
  • Break-even Conversions107
  • Break-even CVR2.7%
  • Profit StatusProfitable

3/6/12 Month ROI & ROAS Forecast

Timeline
Timeline Ad Spend Revenue Gross Profit Net Profit ROAS ROI
3 Months ₹3,00,000 ₹12,00,000 ₹5,40,000 ₹1,80,000 4.0x 50%
6 Months ₹6,00,000 ₹24,00,000 ₹10,80,000 ₹3,60,000 4.0x 50%
12 Months ₹12,00,000 ₹48,00,000 ₹21,60,000 ₹7,20,000 4.0x 50%

Note: This is an estimated forecast. Actual ROI and ROAS depend on traffic quality, CPC volatility, creative quality, landing page conversion, product margin, sales process, repeat purchase rate, refunds and market competition.